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John M. Fox's obituary appeared in the New York Times today. He was a founder and president of Minute Maid Corporation. He saw a vacuum technique in Boston at the end of World War II that led to the development of concentrated frozen orange juice. He originally wanted to turn orange juice into a powder.

After Minute Maid was purchased by Coca-Cola in 1960, he became president of United Fruit Company. In his ten years there, he ushred in the branding of the Chiquita Banana, by putting a blue sticker directly on the fruit itself.

In 1970, Mr. Fox became president and chairman of H.P. Hood, a Boston diary products company. He retired in 1978.

Born in Esher, England, he graduated from Colgate University, worked for IBM. He is survived by his wife, a daughter, two sons, a sister, and twenty grandchildren, great-grandchildren, and great-great-grandchildren.

He was 90 years old, and resided in Winter Park, Florida.
posted by Rick Umali at 11:17 PM | link |